YOUR P&L IS YOUR REPORT CARD. Let's Fix The Grade.
Russ Kathrein coaches dealer owners and leaders one-on-one, helping them find the profit hiding in their own operations. No theory. No templates. Just 30 years of knowing where to look.
How IT WORKS
WHAT COACHING
LOOKS LIKE IN PRACTICE
A P&L you actually use to run the business, not just file taxes
Delivery and AR systems that stop the bleeding
Pricing that protects your margins instead of giving them away
A plan for the people running your locations
Honest feedback from someone who's sat in your chair





I didn't learn this from a book. I bought a lumber business out of bankruptcy, ran 22 locations as CEO, and now oversee a $3B LBM division. I've been fired twice and I've made every mistake you're about to make. That's not a disclaimer. That's the whole point.
Years in LBM
He's run the business you're running.
Locations as CEO at Alexander Lumber
I also ran 110 locations as Regional President at Probuild
AR Current
At two different companies, using the same system.
Locations
As Regional VP at Probuild
Frequently Asked Questions
At present, Russ only works with Do it Best or True Value Dealers in his role as Vice President of Lumber & Building Materials for Do it Best Group. The cost depends on the scope and the travel involved.
No. I work with GMs, operations leaders, and next-gen owners who are stepping into bigger roles. If you're making decisions that show up on the P&L, we should talk.
We'll figure out a rhythm that fits your business and our mutual schedules.
Email me. I answer every one. Some of my best conversations started with a single question about a delivery operation.
Not right now. But you'd be surprised how much we can find over the phone with a P&L in front of us.
Email [email protected] or use the contact page. Tell me what's going on. I'll tell you if I can help.
On Your Stage?
START DIGGING THE WELL BEFORE YOU'RE THIRSTY.